Morning slice: A Domino's franchise in Dayton, Ohio, is offering a breakfast pizza with egg and cheese and a choice of toppings like bacon and mushroomsA Domino's pizza outlet in Ohio has started offering a 'breakfast pizza' on its menu.
While the concept of a breakfast-style pizza is not a new one, Domino's is the first of the big pizza chains to go down the breakfast road.
And the company has found a group of carb-friendly guinea pigs on which to test the new product - college students.
The franchise, located near the University of Dayton, is offering a basic egg and cheese pizza for $7.99, according to the Dayton Daily News.
The price covers up to three toppings, and recommended combinations include: ham, mushroom and bacon; sausage, onions and jalapenos; and onion, green pepper and mushrooms for vegetarians. The breakfast pizza is offered all day.
The Dayton Domino's is the only U.S. location open 24 hours, and the breakfast pizza is a bid to improve sales during the slow, typically non-pizza-eating hours between 6am and 9am.
'It's like quiche on a pizza crust,' said franchise owner Tristan Koehler. 'I know it sounds weird to hear "breakfast" and "pizza" in the same sentence, but it's actually a really good product.'
Food for thought: A Domino's spokesman said that the popularity of the breakfast pizza would be monitored, and that it might be included in other outlets' menusMs Koehler said that, if sales were strong, breakfast pizzas might be rolled out to other outlets.
The chain confirmed that it was keeping an eye on Dayton, with a spokesman saying: 'We'll be watching the store closely to see if it's something we can expand to other stores.'
Dayton franchise manager Carami Macken said the breakfast business at the restaurant - whose morning menu also includes coffee and orange juice - had been decent.
She said: 'It’s definitely picked up now that it’s gotten some media. It’s not super-busy, but it’s definitely making a difference.'
source: dailymail
